What is a cookie?
A cookie is a small file that stores Internet settings. Almost every website uses cookie technology. It is downloaded by your Internet browser on the first visit to a website. The next time this website is opened with the same user device, the cookie and the information stored in it is either sent back to the website that created it (first-party cookie) or sent to another website it belongs to (third-party cookie). This enables the website to detect that you have opened it previously with this browser and in some cases to vary the displayed content.
Some cookies are extremely useful, as they can improve the user experience on opening a website that you have already visited a number of times. Provided you use the same user device and the same browser as before, cookies remember for example your preferences, how you use a site, and adapt the displayed offerings to be more relevant to your personal interest and needs.
Depending on their function and intended purpose, cookies can be divided into four categories*: essential cookies, performance cookies, functional cookies, cookies for marketing purposes.
Cookies not requiring consent on this website
Essential cookies, also referred to as „strictly necessary“ cookies, ensure functions without which you would not be able to use this website as intended. These cookies are used exclusively by BMW and are therefore so-called first-party cookies. They are only stored on your user device during the current browser session. Essential cookies ensure, for example, that when you open the vehicle configurator you are shown a version where the bandwidth-related data volume corresponds to that of the Internet connection you are using.
When switching sites, for example, such cookies also ensure the functionality of a change from http to https and thus compliance with increased security requirements for data transfer.
Essential cookies cannot be disabled using the function of this site. In general, you can disable cookies in your browser at any time.
List of cookies not requiring consent :
Cookie Name: DoNotTrack
Purpose: This cookie is used to disable tracking. If set, the value is always „true“.
Expiration: 2 years from set/update
Category: Strictly Necessary Cookies
Cookie Name: pwpwa
Purpose: All pages available on the BMW.com can either be accessed as their standalone AMP („Accelerated